T. 02-580-4422
Ms. Suan Bae is a patent and trademark attorney with extensive practical experience across a wide range of domestic and international IP matters, with a specialized focus on trademarks and designs.
Ms. Bae provides expert legal counsel dedicated to protecting and maximizing the value of clients’ IP assets. Her practice covers trademark and design clearance searches, filings, Office Action responses, trials, and dispute resolution both in Korea and globally. Furthermore, she effectively handles a broad spectrum of IP issues, including unfair competition, copyright, domain name disputes, and online brand protection.
In particular, Ms. Bae excels in delivering practical and effective solutions for various IP challenges arising in the digital landscape. This includes developing robust brand protection strategies, enforcing rights against infringements on online platforms, and monitoring counterfeit goods or unauthorized use. Leveraging a strong network of international associates, she seamlessly assists Korean companies in mitigating brand-related risks and navigating cross-border IP management efficiently during their global market expansion.
Drawing on deep expertise accumulated through handling diverse brands and content across various industries, she has particular strengths in developing customized IP protection strategies tailored to each client’s business objectives and market environment. She also provides strategic advice on the systematic management of brand assets, including trademarks, designs, copyrights, and domain names, as well as dispute prevention and the establishment of long-term IP portfolio strategies.
EDUCATION
- Korea University (Completed Master’s Coursework in IP Law, 2013)
- Kangwon National University (LL.B., 2005)
WORK EXPERIENCE
- LEE & MOCK IP (2016-Present)
- Hanmir Intellectual Property Law Firm (2013-2016)
- Sunyoung Intellectual Property Law Firm (2010-2013)
- Leeon Intellectual Property Law Firm (2009-2010)
ADMISSION
- Patent and Trademark Attorney, Republic of Korea (2008)
LANGUAGES
- English, Korean
KEY ACTIVITIES
PUBLIC ACTIVITIES
- Committee Member, Design Committee, Asian Patent Attorneys Association (APAA) (2026-Present)
- Evaluation Committee Member, Classification of Goods-Industry Linkage and Examination Guidelines Project, Korea Institute of Intellectual Property (KIIP) (2023)
- Lecturer, Practical Training on International Trademark and Design IP Management, hosted by the Korean Patent Attorneys Association (KPAA), Women\\\\\\\'s Resources Development Center, and Korea Intellectual Property Strategy Institute (KISTA) (2022-Present)
- Lecturer on Trademark Law, Collective Practical Training Course, International Intellectual Property Training Institute (IIPTI) (2021-Present)
- Lecturer, Trademark Search and Analysis Specialist Training Program, Korean Intellectual Property Office (KIPO) (2021-2022)
- Member, International Trademark Association (INTA) (2020-Present)
- Lecturer on Trademark and Design Law, Various Designer Associations and Organizations (2018-Present)
- Panel/Review Committee Member, Public Interest Patent Attorney Center, Korea Intellectual Property Protection Agency (KOIPA) (2016-Present)
REPRESENTATIVE MATTERS
- Managed comprehensive domestic and international IP matters relating to trademarks, designs, copyrights, unfair competition, and domain names for global companies in various industries, including food & bio, entertainment, consumer electronics, cosmetics, and healthcare.
- Handled a full range of trademark matters, including clearance searches, filings, trials, and litigation, for major global corporations, including leading U.S. social media platform companies, a multinational semiconductor company, an electronic payment service provider, a global cosmetics and household goods manufacturer, a telecommunications service provider, and an international furniture retailer.
- Managed Korean trademark and design matters for prominent international companies, including: a sensor manufacturer, a pharmaceutical company, a food company and a technology company, each based in Germany; an apparel company and a software company both from the UK; a Swiss kitchenware company; a Spanish apparel brand; a food and restaurant company, a healthcare company and an apparel company, each based in Japan; and an asset management company and a food company both based in Hong Kong.
- Secured favorable decisions before the Supreme Court of Korea in high-profile cases, including a scope of protection confirmation trial regarding food designs and an appeal against a final rejection for a major job-recruiting platform.
- Successfully represented clients in domain name dispute resolution proceedings and enforcement actions in the entertainment, food, and healthcare sectors.
- Managed online IP infringement reporting and coordinated enforcement actions with online platforms and web browsers.
- Provided strategic consulting on global trademark and design portfolio development and management.
- Provided expert legal opinions and strategic advice on trademarks, designs, and unfair competition issues regarding various products for home shopping companies, including apparel, household goods, kitchenware, cosmetics, and bags.
- Successfully negotiated and handled the drafting and review of agreements for domestic and international trademark assignments, coexistence, and withdrawals.