[June 2026] Presidential Council on Intellectual Property to Establish "Trade Dress" Protection Guidelines
LEE & MOCK News 2026.07.09

The Presidential Council on Intellectual Property (PCIP) has initiated the formulation of Trade Dress Protection Guidelines to counter "me-too products" that imitate product designs, packaging, and retail store layouts. This initiative is expected to solidify the protection standards under the Unfair Competition Prevention Act and reinforce the preservation of the unique identity of K-Brands.

 

Source: IP Daily (https://www.ipdaily.co.kr/?p=48665)